Meet Sylvia LeRahl

Sylvia LeRahl is a membership site maven, helping people accelerate their impact and their profits through 7-figure membership sites. She has been featured on ABC, NBC, and Fox News for her copywriting skills, and continues to teach others how to write for impact in her 8-week membership site development course.


  • In the past 60 days, I have helped 11 people go from earning less than $3,000 a month in one-on-one business model to earning $15,000 or more with a membership site.
  • I have gained tremendous clarity on who I want to serve, and have formed better mindset techniques to serve those clients on a deeper level.
  • Facebook Live 6-Day Stocking giveaway was a success!


  • I’m concerned I’ve given too many prospective clients Band-Aids when they really needed surgery; in other words, I’ve given them enough information on our discovery calls that they think they don’t need more help, yet they really need the complete business transformation that I provide instead of a quick fix.
  • Getting off the phone and feeling like I didn’t say what I wanted to say.
  • Facebook Live nervousness. But, it’s getting better!
  • How to find more people to serve.


  • Marc von Musser & Russ Ruffino have designed such a heart-centered approach that has really helped me solidify my offer and build my mindset. Marc minces no words and really tells it like it is. Russ designed our program and gives so much of himself to help people grow in their business.

Key Metrics

  • How many clients (P&L)
  • The number of clients who are reaching their income goals. (Customer Service)
  • Number of Discovery Calls with prospective clients. (Productivity)
  • Number of people are being serviced through my clients’ membership sites. (Customer Service)
  • Total Revenue (Cash Flow)
  • Total Expenses (Cash Flow)
  • Profit (P&L)


  • Help at least 20 people through my 8-week coaching program.
  • Earn at least $50,000 by January 31, 2019.
  • Serve at least 40 people through Discovery Calls.
  • Hire One Enrollment Coach by January 31, 2019.
  • Get Will started in the January Membership Fix Retention Solution class!

Key Takeaways

  • Key Metrics – Having four categories.
  • How to put my Goals and Key Metrics in a visual way.
  • I should tell my clients that one of my Key Metrics is how successful they are with their business.
  • Be explicit about what you’re doing, and be really clear and present with people.

Connect with Sylvia LeRahl

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